Your Contact person
Zuzana Cisárová Marketing and Events Development Manager



19. 11. 2013
under the auspices of the Ministry of Transport, Construction and Regional Development of the Slovak Republic.

The American Chamber of Commerce truly desires that Slovakia is an attractive and preferred destination for foreign and domestic tourists as well as foreign and domestic investors.

To meet this vision, Slovakia needs a brand with quality content and new standards for the tourism industry along with unique products which are beneficial for all the stakeholders involved. AmCham therefore intends to proactively host a conference entitled: “CREATING BRAND SLOVAKIA”


08.30 – 9.00    Registration & Light Breakfast

09.00 – 9.05    Opening & Welcome

  • Jake Slegers, Executive Director of American Chamber of Commerce in Slovak Republic

09.05 – 9.20    “2013: Year of Regional Development”
Video Series with CEOs of Leading Foreign Investors in Slovakia

9.20 – 11.00    Panel 1: Creating Brand Slovakia: “What is it all about?”
Representatives of creative industries, foreign investors and IT specialists will discuss how important it is to have a quality brand and why it is important to invest into brand Slovakia and to improve the presentation of Slovakia abroad.

11.00 – 11.20    Coffee Break

11.20 – 12.30
Panel 2: Creating Brand Slovakia: “How can we do it?”
Representatives of state administration will introduce their visions for creating “Brand Slovakia”. Discussion will focus on various elements which are important for brand building including tourism, culture and education. Representatives of the relevant ministries will also reveal their plans to improve the presentation of Slovakia abroad.

12.30 – 13.15    Lunch
13.15 – 15.00    WORKSHOPS 
Representatives of various companies operating in IT will present marketing tips and tools to improve the presentation and visibility on the Internet. These workshops are prepared for the business community, destination management organizations and state administration. They should serve as an inspiration for changes concerning brand building. 

Free for AmCham members. Non-members: 70,-

For more information contact


As you might know, AmCham designated the year 2013 to Regional Development. Part of this initiative is a project on “Creating Brand Slovakia.” As part of this project, we intend to create a series of video spots which will be accessible on You Tube and the AmCham website. They will be presented at our “Creating Brand Slovakia Conference” and we would also like to share the videos with the Slovak Tourist Board, Ministry of Transport, Construction and Regional Development of the Slovak Republic, and Destination Management Organizations so that they can use them to promote Slovakia.

Check out our series of one minute video spots – teasers where leading representatives of foreign investors operating in Slovakia are answering the question “Why should you visit Slovakia?”

















Slovakia. Best friends forever.
Campaign of Slovakia on Eurosport:





Connection Magazine Report   Format: .pdf, size: 1.12MB Download  
Presentation of Michal Blazej   Format: .pdf, size: 9.05MB Download  
Presentation of Tomas Petovsky   Format: .pdf, size: 18.53MB Download  
SRC2013_Brochure   Format: .pdf, size: 3.37MB Download  
SRC2013_sponsorship   Format: .pdf, size: 0.38MB Download  



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Nov 19, 2013  


From 09:00 until 15:00  


Sheraton Hotel, Bratislava

Main partners

Bratislava Tourist Board  


Elesko Kozí vŕšok  

Media partners

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