Your Contact person
Zuzana Cisárová Marketing and Events Development Manager
 
 

Workshop

Info

16. 03. 2018
on “Protecting Your Company when its Reputation is Threatened”.

This workshop on Crisis Communication with Grayling and PwC will reveal how to prevent a reputation threat and a loss of goodwill through a well-set crisis communication.  

  • What is a crisis manual?
  • What are the relevant processes to manage and how to plan them accordingly?
  • What to avoid and how to communicate.

Case studies from abroad will reveal several successful and unsuccessful crisis communication stories. Also, we will see what role social media can play in such situations.  
In the end, we will look at the crisis aftermath and the ways to get your reputation back up.


Speakers

  • Jana Riecanska, Account Director, Grayling Slovakia

Experienced communication´s expert and strategic lead, focusing on corporate communication, B2B sector, corporate reputation management as well as public affairs and government relations, working on both sides – in house communication´s departments and within the agencies.

  • Monika Révayová, PR & PA Consultant, Grayling Slovakia

Active in media and communication´s sector for almost 15 years, experienced in different fields of PR and PA, including strategic planning, internal and crisis communications, branding as well as digital campaigns. She worked also as a journalist with a focus on lifestyle topics.

  • Mariana Butkovská, Marketing & Communications Leader, PwC

Mariana Butkovská is Marketing & Communications Leader in the largest consulting company PwC in Slovakia from 2015 responsible for all marketing and communication activities. More than 13 years she worked for prestigious business weekly TREND as marketing & event director responsible for not only marketing activities and advertising campaigns but also sales of print  circulation, digital subscriptions and prestigious TREND conferences, TREND Business Breakfasts and all 40 events yearly organised in the publishing house. Mariana started her career as reporter for TREND in 1996 and graduated from University of Economics with specialisation in International Business.  


As the number of seats is limited, please register online by March 14.

Registrations will be accepted on a “First come, First served” basis.

There is a maximum of one person per company.  

Please note that your email address can be shared with the other partners of the event. 

 
 

Documents

Grayling_Critical_Conditions_2017_SK_contact   Format: .pdf, size: 0.80MB Download  
Presentation_AmCham workshop   Format: .pdf, size: 1.50MB Download  
 

Gallery

Date

Mar 16, 2018  

Time

From 09:30 until 12:00  

Venue

Crowne Plaza, AmCham Office, 1st floor, Hodžovo námestie 2
 

Partners

 
 
 
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