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Tourism & Regional Development / Consumers & Marketing

  • Successful Tourism in Slovakia – Challenge, but an Achievable Goal
    by Patrik Tomeš, September 12, 2012
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    Letter to members by František Palko, State Secretary, Ministry of Transport, Construction and Regional Development of the Slovak Republic

    Unlike many other countries, Slovakia has not typically focused on tourism as a main economic stream, despite the fact that domestic tourism represents a primary source of Gross Domestic Product (GDP) for a country and taxes are also a primary source of income for the state budget. 1989 was supposed to change this. That year the doors were opened for the Slovak population and gave them the possibility to travel, gain the experience and see the world. However, the message being spread abroad has not been supported enough to truly make a change in Slovak tourism.

  • Many lessons to learn: Promoting Slovak tourism successfully
    by Patrik Tomeš, September 12, 2012
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    Interview with Marta Kučerová, CEO of Slovak Tourism Board 

    AmCham had an opportunity recently to speak with Marta Kučerová, CEO of the Slovak Tourism Board (Slovenská agentúra pre cestovný ruch - SACR), about the Board’s marketing strategy, their future goals, and their plans for promoting Slovakia.

  • Destination management and eurofunds
    by Patrik Tomeš, September 12, 2012
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    Interview with Ivana Magátová, General Director of the Tourism Section at the Ministry of Transport, Construction and Regional Development of SR 

    AmCham recently interviewed with Ivana Magátová, the new general director of the Tourism Section at the Ministry of Transport, Construction and Regional Development of the Slovak Republic. Ms. Magátová served as the Commissioner General of the SR at the Shanghai Expo 2010.

  • To PR or not to PR? That is the question.
    by Patrik Tomeš, September 12, 2012
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    Prepared by AmCham member: Kharisma

    People act based upon their perceptions of fact. The way individuals see the world greatly influences their behavior in everyday life – from the way they act at home, the way they interact with friends, the way they conduct business to the way they make decisions about what to buy.

  • Five ways to keep your website rockin’ in 2013
    by Patrik Tomeš, September 12, 2012
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    Prepared by AmCham member: Lighting Beetle

    The third quarter of 2012 is approaching and marketing managers will soon need to make plans for 2013. What are the game changers for the upcoming year? Read on to learn about  the top five traits that will help your website stay ahead of the curve and ready for the ever-changing online environment.

  • A plea for practical education!
    by Patrik Tomeš, September 12, 2012
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    Prepared by AmCham members: UNIVERSITY of ECONOMICS in Bratislava and BrandcomPR

    Would you prefer a dish prepared by a skillful chef with five years of experience or by a chef with three fancy diplomas who has, sadly, never seen a stove before? Whether you are a restaurant guest or an employer, you choose the person with real skills.

  • Tune your business towards higher efficiency
    by Patrik Tomeš, September 12, 2012
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    Prepared by AmCham member: GTS Slovakia

    Do you need to be in two places at once? Do you want to meet your foreign business partners without having to travel? Are you losing time and money on your company’s server room? Are you still reluctant to embrace the Cloud?

 
 
 
 
 
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