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Consumers & Marketing / IT & Telecoms

  • Letter to Members by Ján Hudacký, State secretary, Ministry of Transport, Construction and Regional Development of the Slovak Re
    by AmCham , September 28, 2011
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    A Favorable legislative environment will create competitive electronic communication.

  • Private Cloud. Cloud computing or just data center?
    by AmCham , September 28, 2011
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    Prepared by: Profitcomputing Is it cloud computing or just data center? There have been several debates and numerous definitions about this topic. In my opinion, it all depends on the perspective. We could go further and use citations of many authors and discuss it, but let’s leave this academic discussion and let’s focus on what is important for the business. So now the right question seems to be: “What’s in it for me in the Private Cloud?”

  • Cooking the spammers
    by AmCham , September 28, 2011
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    Prepared by: Allen & Overy Bratislava Each of us leaves many digital footprints in cyberspace. This data is stored and processed by service providers, mostly to enhance their customers’ value and experience. But such data can also be misused and must therefore be protected. The result is an ongoing flow of new e-privacy regulations.

  • HR marketing and internal communication
    by AmCham , September 28, 2011
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    Prepared by: PMP Marketing Effectively managed internal communication is a basis for the successful implementation of changes within a company. One of the most crucial outputs of HR marketing is an Employee Value Proposition and the value of an employer brand.

  • Why the price of your product is not everything
    by AmCham , September 28, 2011
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    Prepared by: Lighting Beetle There is a quick analysis into what else makes your sale. Customers are becoming increasingly interested in how the product feels and how much time and stress it will save them. Focusing on user experience can help understand the needs of your customers and bring to the table more than just price.

  • Business process outsourcing in internet entrepreneurship
    by AmCham , September 28, 2011
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    Prepared by: Comsultia Business Process Outsourcing (BPO) is a natural way to delegate the burden of support tasks and focus on core business activities. It includes optimization of business processes and their transfer over to specialized companies – providers. In these times when the internet as a business channel is a regular component of a company strategy BPO has gained even more significance.

  • Do banks meet client expectations?
    by AmCham , September 28, 2011
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    Prepared by: PwC The lingering effects of the financial crisis have given cause to worry. Although the worst seems to be over, customer-oriented companies are experiencing a difficult period of transformation; retail banks are no exception. Being successful today is a challenge. Those who will take the lead are those who promptly adapt to the shift in client needs and focus on long-term relationships.

  • Mobility advantage
    by AmCham , September 28, 2011
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    Prepared by: SAP Slovensko Analysts predict a huge impact of mobility on commercial and public service organizations – a swift shift to incorporate mobility into existing and to-be-imagined processes to reap indisputable benefits of this technology for the way how business is being done.

  • Getting social wisely: Importance of strategy in your social media communication
    by AmCham , September 28, 2011
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    Prepared by: SEESAME Communication Experts You’ve probably heard loads about social media. All the buzz aside, one can hardly challenge a simple observation: Social media have changed the way we talk and share stuff in an unprecedented way. Marketing and PR pros jumped on them like wild cats, but not every trial has turned into a success story. Anyone can create a Facebook page or Twitter account these days, but it takes more to communicate in the social web correctly.

  • Fighting on the front line of cybersecurity
    by AmCham , September 28, 2011
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    Prepared by: AT&T Services Cyber war, malware and botnets were all the fodder of science fiction films a few short years ago. Now they’ve moved from the big screen to our small screens and all of us –governments, businesses and consumers– are under threat from cyber crime.

 
 
 
 
 
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